Ali is the Finance Director at Start Fitness, one of the UK’s largest specialist sports retailers based in Newcastle Upon Tyne. Ali started his career at Procter & Gamble exposing him to numerous statutory and commercial finance areas, whilst becoming a fellow member of the ACCA (Association of Chartered Certified Accountants). Ali has over 10 years of demonstrable experience executing operational and strategic efficiencies, whilst holding an unequivocal passion for the ‘Putting People First’ vision.
