Following its success at the Northern Marketing Awards in Manchester last month, Ouseburn Farm is once again celebrating after winning at the Chartered Institute of Public Relations (CIPR) PRide North East awards on Friday evening.
Up North Communications was shortlisted in two categories and won silver in the Not-For-Profit Campaign in recognition for their PR work in helping the Farm to raise much needed funds to keep its doors open.
Through the delivery of an effective PR campaign and as part of its ‘Takin’ Care of the Community’ strategy, creative-agency Drummond Central agreed to part-fund 50% of the Farm’s deficit over three years. They are also working closely with the Farm to help them in-kind to raise their profile.
Up North Communications and Drummond Central then worked in collaboration on the highly successful ‘Support Ouseburn Farm, Support Your Community’ Crowdfunder campaign which raised a grand total of £34,000, smashing the original target of £20,000.
With Drummond Central becoming a key partner in the Farm and helping to raise additional funding, it has helped the Farm to bridge its annual financial deficit but it also enables the Farm to continue to support vulnerable and disadvantaged adults and children who rely on the Farm as a place of refuge and to gain the vital skills they so desperately need.
The CIPR PRide Awards recognise the outstanding PR work agencies and in-house teams deliver for clients and employers. Craig Downs, Managing Director for Up North Communications, said:
“This was a highly successful campaign which not only attracted a major funding partner but the Crowdfunder campaign in particular, engaged people of all ages. From local schools to national celebrities, it demonstrated the love and support people have for Ouseburn Farm.
“The CIPR PRide Awards are judged by industry experts and I am delighted that the campaign and the efforts of the staff, volunteers and the whole community has been recognised.”